Credits: Art direction

Client: lululemon
Photography: Des Iles
Styling: Efe Igbinadolor
Grooming: Joanna Mckenna

To capture trainer and lululemon ambassador Harry Jameson’s style, persona as well as his workouts, four short stories were captured to replicate a typical day for Harry.

This included a warm-up/strength piece, a high-impact WOD, a run in the city and as Harry is a busy guy, his travel inbetween meetings or clients.

As Harry is classed as a ‘city’ ambassador and being based in London, I wanted the shots to look quite vast with industrial elements for a overall metropolis feel.