Parklife

Gym & Tonics

Sun Salutations & Sun-drenched sweets

Credits: Art direction, Graphic design, Branding

Client: Fiit
Photographer: Luthiem Escalona

For summer, fitness app Fiit didn’t want to make their users feel bad for simply enjoying the season.

We split this into 3 storylines: At Home, Gym and Outside, representing the 3 ways to use Fiit, emphasising able to train anytime, anywhere. Each story had a workout focus (yoga, cardio/weights, bodyweight) and then finished with a typical summer activity (eating tropical fruits on a rooftop, meeting friends at a beer garden, enjoying an ice-cold snack in the sun).