SOPHIE FIELDING
ART DIRECTOR +
GRAPHIC DESIGNER
GRAPHIC DESIGNER
Hot Fiit Summer
Parklife
Gym & Tonics
Sun Salutations & Sun-drenched sweets
Gym & Tonics
Sun Salutations & Sun-drenched sweets
Credits: Art direction, Graphic design, Branding
Client: Fiit
Photographer: Luthiem Escalona
Client: Fiit
Photographer: Luthiem Escalona
For summer, fitness app Fiit didn’t want to make their users feel bad for simply enjoying the season.
We split this into 3 storylines: At Home, Gym and Outside, representing the 3 ways to use Fiit, emphasising able to train anytime, anywhere. Each story had a workout focus (yoga, cardio/weights, bodyweight) and then finished with a typical summer activity (eating tropical fruits on a rooftop, meeting friends at a beer garden, enjoying an ice-cold snack in the sun).
We split this into 3 storylines: At Home, Gym and Outside, representing the 3 ways to use Fiit, emphasising able to train anytime, anywhere. Each story had a workout focus (yoga, cardio/weights, bodyweight) and then finished with a typical summer activity (eating tropical fruits on a rooftop, meeting friends at a beer garden, enjoying an ice-cold snack in the sun).