SOPHIE FIELDING
ART DIRECTOR +
GRAPHIC DESIGNER

lululemon run

Explore, Charlie Dark


Park, Leanne + Lorna


Indoor, Maxime


Track, Paul + Track East crew


Commute, Romina

Credits: Art direction, Styling

Client: lululemon
Photographer: Pete Schiazza
For their 2020 run campaign, lululemon told stories through individuals and how they bring running into their life.

These included using a run as: exploration and discovery of your surroundings, catching up with a friend, a hard but satisfying workout, spending time with your community or simply a way to get to/from work.