SOPHIE FIELDING
ART DIRECTOR +
GRAPHIC DESIGNER
GRAPHIC DESIGNER
lululemon run
Explore, Charlie Dark
Park, Leanne + Lorna
Indoor, Maxime
Track, Paul + Track East crew
Commute, Romina
Park, Leanne + Lorna
Indoor, Maxime
Track, Paul + Track East crew
Commute, Romina
Credits: Art direction, Styling
Client: lululemon
Photographer: Pete Schiazza
Client: lululemon
Photographer: Pete Schiazza
For their 2020 run campaign, lululemon told stories through individuals and how they bring running into their life.
These included using a run as: exploration and discovery of your surroundings, catching up with a friend, a hard but satisfying workout, spending time with your community or simply a way to get to/from work.
These included using a run as: exploration and discovery of your surroundings, catching up with a friend, a hard but satisfying workout, spending time with your community or simply a way to get to/from work.